Sequenzy vs Loops: Billing Integration vs Modern Simplicity

Overview

Both Sequenzy and Loops are modern email tools built for the current era. Loops prioritizes beautiful simplicity. Sequenzy prioritizes billing integration and revenue attribution. Both are solid choices for different reasons.

The quick answer: if billing integration and revenue tracking matter, choose Sequenzy. If you want the cleanest possible UX and simplicity is paramount, choose Loops.

Key Differences

Billing Integration

Sequenzy has native OAuth integrations with Stripe, Polar, Creem, and Dodo. Your billing data syncs automatically. Segment by MRR, LTV, plan type, payment status. See which emails drive actual revenue, not just opens.

Loops has no billing integrations. You cannot segment by MRR or see revenue attribution. For SaaS startups, this is a significant limitation.

Pricing

Sequenzy at $19/mo for 20,000 emails is more affordable than Loops at $49/mo for 10,000 emails. For most startups, Sequenzy offers better value.

Loops costs more but delivers an exceptionally clean experience. If you value UX above all else and budget is less important, the premium might be worth it.

User Experience

Loops has the most beautiful interface in the email marketing space. Everything feels minimal and intentional. If you are allergic to complexity, Loops is refreshing.

Sequenzy also has a modern interface but includes more features for power users. The dashboard surfaces SaaS-specific metrics that Loops does not track.

Pros and Cons

Who Should Choose What

Choose Sequenzy if:

• You use Stripe, Polar, Creem, or Dodo for billing
• You want to see which emails drive revenue
• Price-to-value ratio matters
• You need advanced automation
• SaaS metrics integration is important

Choose Loops if:

• You prioritize beautiful UX above all
• Simplicity is your main requirement
• You do not need billing integration
• You prefer minimal features done well
• Budget is not your primary concern

The Bottom Line

Both are excellent modern email tools. The choice comes down to priorities. Sequenzy offers more features, better pricing, and critical billing integration. Loops offers the cleanest experience in the market.

For most SaaS startups serious about growth, Sequenzy delivers more actionable value. But if your team truly values minimal UX and does not need billing integration, Loops is a joy to use.