GetResponse vs Mailchimp: Webinars + Email vs Pure Email

Overview

GetResponse combines email marketing with webinar hosting. Mailchimp focuses purely on email and general marketing. If webinars are key to your startup marketing, this comparison matters.

The quick answer: startups using webinars for marketing should consider GetResponse. For pure email marketing, Mailerlite offers better value than either.

Key Differences

Webinar Integration

GetResponse includes webinar hosting on higher tiers. Create webinars, manage registrations, and automate follow-up emails in one platform. For startups using webinars as a key marketing channel, this integration simplifies your stack.

Mailchimp has no webinar features. You would need a separate tool like Zoom or Demio plus integration work.

Conversion Funnels

GetResponse has built-in conversion funnel tools. Create complete funnels from landing page to purchase. Useful for product launches and lead generation campaigns.

Mailchimp has landing pages but not integrated funnel building. You would cobble together funnels from separate features.

Automation

GetResponse has more advanced automation than Mailchimp. The visual workflow builder handles complex sequences. Webinar-triggered automations are native.

Mailchimp automation is adequate for basic needs but limited for complex workflows.

Pros and Cons

Who Should Choose What

Choose GetResponse if:

• Webinars are key to your marketing
• You want email + webinars in one platform
• You need conversion funnel tools
• Advanced automation matters
• You prefer all-in-one solutions

Choose Mailchimp if:

• You do not need webinars
• Integration ecosystem is priority
• Simple email marketing is sufficient
• Brand familiarity matters

Consider Sequenzy for SaaS

Neither GetResponse nor Mailchimp has native billing integration. For SaaS startups using Stripe, Polar, Creem, or Dodo, Sequenzy provides billing data sync and revenue attribution that both lack. If webinars are not critical, Sequenzy is likely the better choice for SaaS.

The Bottom Line

GetResponse makes sense if webinars are central to your marketing strategy. Having email and webinars unified simplifies your workflow significantly.

For pure email marketing without webinars, Mailerlite offers better value than either. For SaaS specifically, Sequenzy provides startup-specific features neither platform offers.