Sequenzy vs Brevo: SaaS Focus vs All-in-One Platform

Overview

Brevo (formerly Sendinblue) is an all-in-one marketing platform with email, SMS, chat, and CRM. Sequenzy is focused specifically on email for startups with native billing integrations. Different approaches for different needs.

The quick answer: SaaS startups should choose Sequenzy for billing integration. Startups needing multi-channel marketing in one platform should consider Brevo.

Key Differences

Platform Scope

Brevo is an all-in-one marketing platform. Email, SMS, WhatsApp, chat, CRM, and marketing automation in one place. If you want to consolidate your marketing stack, Brevo offers breadth.

Sequenzy focuses purely on email but does it exceptionally well for startups. Native billing integrations, revenue attribution, and SaaS-specific segmentation that Brevo does not offer.

Billing Integration

Sequenzy has native OAuth integrations with Stripe, Polar, Creem, and Dodo. Your SaaS metrics sync automatically. Segment by MRR, LTV, plan type, and see which emails drive revenue.

Brevo has no native billing integrations for SaaS. You would need custom integrations or Zapier to sync any billing data.

Pricing Model

Brevo prices based on emails sent rather than contacts. This can be advantageous if you have many contacts but send infrequently. The free tier allows 300 emails per day.

Sequenzy prices based on emails sent with generous limits. At $19/mo for 20,000 emails, most startups find this sufficient.

Pros and Cons

Who Should Choose What

Choose Sequenzy if:

• You are a SaaS startup
• You use Stripe, Polar, Creem, or Dodo
• You want revenue attribution from emails
• Email is your primary communication channel
• You prefer focused tools over all-in-one

Choose Brevo if:

• You need SMS and chat alongside email
• You want one platform for all marketing
• You have many contacts but send few emails
• Budget is a primary concern
• You do not need billing integration

The Bottom Line

For SaaS startups, Sequenzy offers features Brevo simply does not have. The native billing integrations and revenue attribution provide insights that can directly improve your business.

If you need multi-channel marketing (SMS, chat, email) in one platform and billing integration is not important, Brevo offers good value. But most SaaS startups are better served by Sequenzy for email plus dedicated tools for other channels.